One of the first things I did today was hang out with these dudes. For future 12ers, you’ll be going on a lot of street team trips during your year here at Wieden+Kennedy. Even though it may not be the most popular of thing within a laundry list of media extensions, they always end up being the most fun to look back on. WK12.7 has been one of the most fulfilling years in my life and its definitely gonna be hard not seeing everyone after the year’s over. Less than a month left!
Earlier this afternoon, Tinker Hatfield came to WK12 and spoke to us about the importance of personal insights in design. More on that later.
Last week, over an endless supply of sweet corn and Dairy Queen, Mike Weihs had a few of us over to help relive his Midwest childhood. And since you weren’t invited, check out this video of Mike as he brings face to this year’s ROFLCon Summit.
Snippets from the studio of Jim Riswold.
Last month, WK12 held an art show featuring 12ers from the last seven years. It was called Fail Gloriously. Prior to the opening, Jim had his doubts about the show since many of us were tied in with client and personal work—and it wasn’t until a a few weeks before the opening that we were able to pull ourselves together. First Thursday came and we proved Jim wrong. The show was a success. Much thanks to Jin and Yi-Fan for steering the ship. To get a glimpse of all the work at the show, visit Fail-Gloriously.com.
Last week, Jim was kind enough to let us stay at his house in Sun River, Oregon to get a little R&R away from the agency. After making the three-hour drive to take on the next few days of nothingness, the directors decided to hit us with a surprise briefing before we were even able to get our shoes off. The brief was two words. Two BIG words that kept kept Alex smiling and Andrew worried about the cost of printing the 15 foot banner. But it was for Wordstock, the last client and the last brief for us here at W+K12.7, so it was worth it. More on that later.
During the first week of W+K12.7, we had the pleasure of working the rounds of Wordstock in our What Happened-themed sandwich boards. Soon after, on the following Monday, Byron and Andrew had us all write down ways that we could improve the event for the upcoming year. And course, after 10-months of marinating in an envelope, the directors had us all read out loud the feedback that we had written to give us a bit of a pre-festival refresher. Final stretch starts now! And then we started drinking.
Last week, Kim Hastreiter came by to speak to WK12 during her West Cost tour between Los Angeles and Vancouver. After being introduced to the world of publishing by her good friend Bill Cunningham, she eventually went on to start Paper Magazine as a loudspeaker for everything DIY within the New York scene. Now, 27 years later, the focus of Paper Magazine now covers the underground antics of the downtowns across the world. During her stay, I found her take on cynicism against the now-culture quite interesting.
“It’s never more interesting than it is now. It’s just as interesting now. It might be in a different location or in a different form. I hate when people say it used to be better. It’s never better. It’s always better now. You just have to look. You can’t duplicate [the past].” —Kim Hastreiter
Wieden+Kennedy 12 is looking for designers, writers, producers, programmers, illustrators, musicians, photographers, gamers, bloggers, lawyers, mind-benders, and social scientists to be a part of its 8th year.
+To complete the first step of the application process, visit www.wk12.com.
+Applications are due August 7th.
+12.8 will begin on January 3rd, 2012.
Since being split up onto two different briefs, it became harder and harder for us to find time to get together as a group for our monthly WK12 potlucks. Being that we had a little down time this week, we decided to take advantage of the warm weather that has finally sneaked its way to Portland. Potluck postponement was not an option.
When you’re in 12, you pretty much see each other for 90% of your waking hours. It was good to finally get out of the agency to just talk and relax over a few beers and burgers.
9-months in is a weird time for this program. It’s pretty much the final stretch here for year-7 and many of us are starting to move our pawns in place for life after WK12. For myself, it’s been a fun and humbling experience so far. There’s definitely times where you want to pull all of your hair out—but seeing work come together with these guys makes all the emailing, late hours and eternal meetings all worth it. It’s definitely gonna be hard to not see these guys every day when this is over. 3.5 months left! Soak it in, dudes.