Todd Warshaw, suzysputnik & Atiba Jefferson
In 1962, Otl Aicher was approached by Germany’s Lufthansa Airlines to help them redefine their approach to corporate communication. Enlisting the help from a group of students, then known as the E5 (Entwicklungsgruppe 5), Aicher and company spent a big part of the year reexamining the visual identity of the Lufthansa brand. Soon after, based upon their findings, the group would eventually convince Lufthansa to standardize their visual identity across all mediums within the public space.
By the following year, anything that carried the Lufthansa brand—brochures, ads, and even the planes themselves—all followed this newly appointed design system. Today, the proposal that Aicher and his E5 team created is still seen as one of the most groundbreaking corporate design systems of the 20th century.
Through an extensive archive of interviews, images and accounts dating back to the 1920s, Lufthansa+Graphic Design documents the evolution of the airline’s visual identity. Definitely a worthy addition to any swiss-style catalog.
Available now via Lars Müller Publishers.
Subcultures are still alive and well. At least twice a week!
Making mid-century goods since the mid-century. Gotta love the signage, too.
On faith and falling ~ Jelly Helm
Coloreando a Daniel Johnston ~ Las Robertas
Hydrodynamica / Everything Connects ~ Esoteric Survey
Every time you love a service, it gets closer to being acquired ~ The Next Web
Chelsea Green interviews Jacob Kramer (Family Bookstore) ~ TheHundreds
Past, Present, and Future of the 2012 London Olympics ~ Network Osaka
Last year, I was indirectly introduced to Poler during my time at WK12. Walking to and from the agency, I’d always see Lloyd Winter and Joe Staples wear their Venn diagram hoody and would always wonder where that graphic came from. To me, Poler is a brand that seems to be doing everything right. They’ve managed to create a brand around their lifestyle by making well-designed, purpose-driven product without taking themselves too seriously. These dudes sell fun—and as a fan, I wanna have the fun they’re having. Great work guys. Love the Napsack. Available now. #campvibes #supbenji