Hello Mr Zip. It worked!

December 26, 2010

In 1963, the US Postal Service implemented the Zonal Improvement Plan to help increase transit efficiency. The plan encouraged mailers to include the assigned zip code of a parcel’s destination—which for many users, it became an inconvenience. To help spread awareness of the new plan, the Postal Service enlisted Mr. Zip as its animated spokesperson. Here we are, 48 years later, and we’re all including zip codes on our mail. Mr. Zip FTW.

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