10 lessons for young designers. By John C Jay of Wieden+Kennedy

September 1, 2010

John C. Jay of Wieden+Kennedy

Some insightful lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay. Although focused from a design perspective, I feel that these lessons would apply just as well for anyone working within the creative industry. Via AIGA.

1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.  2: Work harder than anyone else and you will always benefit from the effort.  3: Get off the computer and connect with real people and culture. Life is visceral.  4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.  5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.  6: Being original is still king, especially in this tech-driven, group-grope world.  7: Try not to work for stupid people or you’ll soon become one of them. 8: Instinct and intuition are all-powerful. Learn to trust them.  9: The Golden Rule actually works. Do good.  10: If all else fails, No. 2 is the greatest competitive advantage of any career.


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