On my desk: Huge Magazine. California Dreamin’

April 27, 2010

Huge Magazine's June 2010 issue, California Dreamin'

When Huge Magazine first started, it was definitely a breath of fresh air amongst other lifestyle/fashion publications coming out of Japan. Relax Magazine was going on its way out and I felt that Huge did okay at filling in its void; except with a more fashion-based direction. Eric Elms was designing the covers, and Hiroshi Fujiwara had his recommended section towards the end of the issue. Even my boss was taking LA-based reportage duties for their world events section. Over the years, Huge seemed to focus more on high-fashion (at least in my eyes) and less about what I was into. With import prices and currency conversions changing for the worse, I really didn’t find myself buying the mag as much as I used to.

The June issue just hit shelves this week and being that this month’s theme is California Dreamin’, I couldn’t pass up on their latest issue. Provided, is a coastal overview of some of California’s inspirational artists, shops and companies that make living in the Golden State that much better. Available now at your local Sanseido Bookstore.

Joel Tudor in Huge Magazine June 2010 California Dreamin

Gary Benzel Igloo in Huge Magazine June 2010 California Dreamin

The Mattson 2 (left) and San Diego's Cardiff (right) in Huge Magazine's June 2010 issue, California Dreamin'

Commune (left) and Geoff McFetridge aka Solitary Arts (right) in Huge Magazine's June 2010 issue, California Dreamin'

The Smell in Huge Magazine's June 2010 issue, California Dreamin'

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