Illustrator Jacques Floret for APC

October 17, 2009

Jacques Floret for APC. Jean Touitou of APC (Atelier de Production et de Création)

A while back, I took some scans of the A.P.C. denim guide/catalog. Rather than the usual topographical product shots, A.P.C. took an alternative route by commissioning french artist, Jacques Floret, to illustrate their range of available fits. The stroke heavy illustrations capture a warm and simple aesthetic that the label seems to live by. And that’s A.P.C., short for Atelier des Production et Creation.

Jacques Floret for APC. Jean Touitou APC (Atelier de Production et de Création)

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